Apple no longer world’s top smartwatch brand: Here’s who it is

Apple no longer world’s top smartwatch brand: Here’s who it is
For years, Apple has reigned supreme and widely considered the go-to name in the smartwatch world. But now, there’s a new leader- Huawei.According to a recent report by IDC, Huawei has overtaken Apple in total shipments of wrist-worn devices during the first nine months of 2024. This includes both smartwatches and fitness bands.
So, how did Huawei manage to beat Apple? The Chinese tech giant introduced new watches like the GT5 and GT5 Pro, packed with advanced health-tracking features. Huawei also expanded into markets like Asia-Pacific, Latin America, and the Middle East, tailoring its products to local needs. This strategy paid off, helping the brand grow steadily while other markets, like the US and India, slowed down, as per the report.
Meanwhile, Apple is facing tough competition. Although its Series 10 smartwatch brought a temporary boost in sales during the third quarter, it’s clear that rival brands are catching up. Apple still leads in the global smartwatch category, but the gap is narrowing. Critics say Apple needs to bring fresh ideas and designs to stay ahead.
The great Chinese ‘invasion’
According to IDC, China played a big role in shaking up the global market. The country saw a 20% jump in shipments of wrist-worn devices this year, while global numbers dipped slightly. People in China are buying more smartwatches and fitness bands, drawn to features like health tracking and stylish designs.
Brands like Xiaomi and Samsung are also gaining ground. Xiaomi’s Band 9 and Watch S series offer solid features at affordable prices, appealing to a wide range of users. Samsung, on the other hand, has strengthened its lineup with premium and budget-friendly options, making it a strong competitor in the smartwatch space.Apple
As more people look for devices that track their health and fit their style, the wrist-worn market is changing fast. Huawei’s rise shows that it’s not just about being the first in the game-it’s about staying innovative and meeting customer needs.For now, Apple might still be the king of smartwatches, but Huawei’s success is a clear signal that the throne isn’t guaranteed.iPhone SE 4 may be called the iPhone 16e: Launch timeline, price, and all we know